What is an Employer Value Proposition (EVP)?

An Employer Value Proposition (EVP) is the unique set of benefits and values an organisation offers to its employees in exchange for their skills, capabilities and experience. It goes beyond traditional benefits to capture what truly sets a workplace apart.

A strong EVP is made up of several key elements:

• Compensation – Competitive pay that reflects the value of employee contributions.
• Benefits – Health, wellbeing, financial and lifestyle support that meet diverse employee needs.
• Career Development – Opportunities for learning, growth, and progression within the organisation.
• Work Environment – A culture that supports collaboration, inclusion, and flexibility.
• Purpose and Values – A meaningful mission and shared values that connect employees to the bigger picture.

Why does EVP matter?

A well-defined EVP is essential in today’s competitive talent market. It:

• Attracts top talent by clearly communicating what makes your organisation a great place to work.
• Improves employee engagement by aligning people with a purpose they believe in.
• Reduces turnover by meeting employee expectations and fostering long-term commitment.
• Strengthens the employer brand, building reputation both internally and externally.

Summary

Your EVP is your promise to current and future employees-it defines what they can expect from you and what you expect in return. Investing in a compelling, authentic EVP is not just good for talent acquisition, it is essential for building a thriving, motivated workforce.

Want to learn more? Contact Lucy Miles or Marie Carroll to request a copy of our full EVP insights.

To access the other articles in this series, please see links below:

The BetterYou EVP: Where Wellbeing Leads the Way

Employer Value Proposition (EVP): The Power of Marginal Gains

Employer Value Proposition (EVP): Why Compensation & Benefits Still Matter‍