When scoping a role and understanding a client's needs for an executive search campaign, it is vital to consider not only the role itself but also the employer value proposition (EVP) of the client organisation. At Pratap Partnership, we understand the significance of aligning any role with the organisation's unique EVP. There are several steps we would always follow when we first engage with a client to discuss a new executive level search:

Initial client meeting

We schedule a meeting with the client to establish a strong connection and gain a clear understanding of their business, industry, culture, and the specific role they are looking to fill. This meeting allows us to build rapport, ask relevant questions, and gather initial information about the role and the organisation.

Job description and requirements

Collaborating closely with the client, we develop a comprehensive job description that includes key responsibilities, required qualifications, desired skills, and any other pertinent details. We ensure that the job description resonates with the client's overall EVP, as it directly influences the type of candidate attracted to the role.

Organisational culture/vision

We dive deep into the client's organisation, their structure, strategic goals, and mission. By doing so, we grasp how the role fits into the bigger picture and the impact it will have on the overall success. We also analyse the employer brand and EVP to understand the unique benefits, values, and culture that set the organisation apart from its competitors.

Stakeholder views

We look to engage with key stakeholders within the organisation to understand their views on the role. These views provide invaluable insights into the role's scope, expectations, and the specific qualities sought in a candidate. We also explore questions related to the EVP, uncovering why employees choose to work for the organisation and the unique benefits it offers.

Cultural fit assessment

We assess the client's organisational culture and identify the key cultural attributes that are essential for success in the role. We align these attributes with the EVP to understand how the organisation's culture and values are effectively communicated to potential candidates. This assessment ensures that the candidates not only possess the necessary skills and experience but also align with the organisation's cultural expectations.

Competitor analysis

Our thorough research includes analysing the client's competitors and the industry landscape. This analysis enables us to understand the challenges and opportunities in the market. We also delve into how competitors position their employer brand and EVP. By gaining this understanding, we can help our clients differentiate their EVP and tailor the role to ensure they attract top talent.

Create a candidate briefing pack

Candidates today want more information about more aspects of a role and in an easy-to read format. For all our retained campaigns, we spend time composing an EVP document based on the gathered information, that is tailored to the role. This can include all of the following:

• An overview of the company
• Biographies of other key individuals
• Structure
• Culture
• Recent financial performance
• Future objectives
• Case studies

We ensure that the brochure not only reflects the role requirements but also aligns with the client's EVP. This way, we can present candidates who not only possess the necessary skills but also fit the organization's unique culture and values.

Over the past 12 months the average number of passive job seekers engaged in each search has been over 65%, demonstrating the importance of the briefing packs and the quality of information required to engage with these individuals.

Ongoing communication:

We maintain open and regular communication with our clients throughout the search process. We actively discuss the EVP, ensuring that it is effectively communicated to potential candidates. Our collaborative approach ensures that we continuously refine our understanding of the role and EVP, ultimately leading to a successful executive search outcome.

“When embarking on the search for a CEO for my business, a trusted advisor within my network recommended that I reach out to Pratap Partnership. Throughout my career, I have been involved in numerous recruitment processes and have worked with several top national search agencies. From the moment I engaged with Pratap Partnership, I was impressed by their high level of engagement, collaboration, and valuable advice. Their approach instilled in me the confidence that they would follow a meticulous process to target the best pool of candidates and effectively communicate the opportunity.” Chairman – Engineering Business

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At Pratap Partnership, we understand that scoping a role and understanding the client's needs go hand in hand with understanding the EVP. By aligning the role and candidate requirements with the organisation's unique EVP, we attract the right executive talent that aligns with the client's culture and contributes to their long-term success. With our expertise and dedication, we are committed to delivering exceptional results and finding a blended shortlist that gives clients the best diverse shortlist across a varied pool of individuals.

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