CFO Network

The Power of Market Research and Benchmarking in Executive Search

Jul 11, 2023
People Network Articles

The Power of Market Research and Benchmarking in Executive Search

Successful executive search does not just find the best candidate to match a brief. Analysing the market to assess the context for the brief, researching the candidate cohort and providing the data and a shortlist that represents a blend of candidates with different primary strengths all ensure that final decisions are well-informed.

Market research and benchmarking play a pivotal role in providing valuable insights and guiding strategic choices. At Pratap Partnership, we recognise the significance of leveraging data-driven approaches to identify the best executive talent for your organisation. In this article, we delve into the importance of market research alongside our use of Cendex, a leading executive compensation benchmarking tool, that enhances our search process.

Understanding Market Dynamics

Before initiating an executive search, it is crucial to comprehend the current market dynamics. Through in-depth market research, we gain insights into industry trends, competitive landscape, and emerging opportunities. By identifying comparable companies that share similarities in size, industry, and market presence, we establish a benchmark against which executive compensation can be assessed.

Unveiling Compensation Insights

To accurately determine competitive compensation, we rely on comprehensive data from trusted sources like Cendex. As subscribed users of Cendex, we harness its robust database, ensuring access to up-to-date and reliable executive compensation information. This allows us to evaluate compensation packages, including salaries, bonuses, equity, benefits, and other relevant factors.

Cendex delivers advanced, live reward data from over 1.5 million UK employees across 26 different function groups. They are the longest running UK survey.

Analysing and Comparing

Our team of experienced professionals perform a detailed analysis of compensation data to uncover meaningful patterns and trends. By comparing the compensation packages of executives within target companies, we gain a comprehensive understanding of prevailing market rates. Additionally, we consider industry-specific nuances, geographical location, company size, and performance indicators to provide context and relevance to our findings.

Customising for Your Unique Needs

At Pratap Partnership, we understand that every organisation is unique. Thus, we tailor our benchmarking approach to consider relevant factors specific to your business. Our adjustments account for company size, location, market conditions, and industry dynamics, ensuring that the compensation recommendations align with your organizational context.

Beyond Salary: Total Rewards Assessment

While salary is a crucial component of executive compensation, it is essential to consider the broader spectrum of total rewards. We delve deeper to evaluate equity, benefits, incentives, and perks offered by comparable companies. This comprehensive assessment allows us to provide a holistic view of the executive compensation landscape.

Conclusion

Market research and benchmarking, coupled with the use of data-driven tools like Cendex, are integral to our executive-level search process at Pratap Partnership. By leveraging accurate and reliable compensation insights, we deliver tailored recommendations that help you attract top executive talent and stay competitive in the market. In an ever-evolving landscape, our commitment to rigorous research ensures that your organisation is equipped with the knowledge needed to make informed and successful hiring decisions.

Nik Pratap
Lorraine Pratap
Elise Walsh
Gillian McBride
Nicola Worrow
Amanda O’Neill
Karen Caswell
Dale Spink
Charlotte Morgan-Smith
Gemma Hutchinson
Jess Lister
Alex Mostyn-Jones
Alex Mostyn-Jones
Claire Screeton
Claire Screeton
Euan Begbie
Euan Begbie
Marie Carroll
Marie Carroll
Lucy Miles
Nicola Beach

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